How much is your wall worth….$3.60

What’s the average facebook fan worth? According to a study conducted by Virtue, about $3.60. According to Virtue’s research a Facebook Page with 1 million fans is worth a minimum of $3.6 million in earned media annually.

Pulling from 45 million fans, sampling data across varying pages, virtue was able to determine a wall post impression to Fan ratio of approximately 1:1. In other words a page with 1 million fans can create 1 million impressions with a single post…Holy Moses smell the roses! Now post twice a day for a month and your creating 60 million impressions…wholly small country Batman! Any one who has put a PPC campaign together can appreciate this mind bending numbers.

To get to the $3.60 facebook fan valuation, Virtue assumed a $5.00 CPM, which gives a page with 1 million fans a value of $360,000.

So are you leveraging your social media assets to the fullest? This simple valuation puts the importance of a Facebook Fan acquisition strategy center stage. So grow that fan base, with Facebook Ads, kick ass apps and exclusive offers.

If you’re have questions about maximizing you Social Media ROI please give us a call, shoot us a message or throw up a quick smoke signal (the orignal twitter).

BD1i

Social Media Not a ‘Marketing Play’ for Starbucks – mediabistro.com: AgencySpy http://bit.ly/dnyfDM

A thing that made me go hmmm…

So I started reading the Power of Myth, Joseph Campbell and Bill Moyers conversation, and something Mr. Campbell said struck a tone with me, “What we are learning in our schools is not the wisdom of life…we’re getting information.” The same day Bedouin Mom sent me an interesting video, which stated the “Top Ten in-demand jobs in 2010 didn’t exist in 2004.” The video, from BuenCaminos, goes on to conclude “we are training our students for jobs that don’t yet exist…using technologies that have yet to be invented…in order to solve problems that we don’t even know exist yet.”

If our schools are in the business of downloading information into the domes of the next generation without training them to think creatively are they going to be prepared to answers the questions we have yet to ask?